Episode 181 | Navigating Through White-Water with Scott Ritzheimer and Jenni Catron
Lead Culture with Jenni Catron
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We Tripled Our Profit in a Single Year
"I remember reading this book about white water like let's just give it a shot" "Even if we did I didn't believe in it at the point but we had nothing left so we tried out these five steps that he lays out and the results were just like I tell you about them" 'We tripled our bottom line in a single year. We had to cut off a significant portion of our business seven figure part of our business' "'It was absolutely revolutionary so fast forwarding because we could go on for a really long time,'" she says. "[The] guy with a funny accent to close the loop is now my dear friend and colleague Les McEwen who created the predictable success
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