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EP 05 - How To Scale TikTok Ads Profitably in 2022
Adspend with Ash Melwani and Rabah Rahil
Creating Content to Build a Community
"I truly think that if you're not like, let's say 2022 and beyond like creating content like parallel to what your brand does," he said. "Like linear commerce, creating content to build community, to build an audience that is not pushing product." He also gave two examples of how Netflix pays F1 to make it.
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