
Who What Wear with Hillary Kerr: Janessa Leoné on Signature Hats and Regenerative Agriculture
Second Life
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How to Make a Star Hat
I was bound by minimums because I only had $10,000 that I had saved to do all of this from website to marketing materials. And so what I did is I would have them come completely blank just a blank hat body. And then I would sew the leather and the feathers on to the hats from that one style they were in. Then as the orders came in, I just would sew them. This is so wild, but I sometimes see them out in the world. And I just like cringe because I'm like, my genetics are on that hat because I definitely bled while trying to so pricking my finger. Like, I didn't know what I was doing.
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