Should Media Be a Priority in Today's Economy?

I think less than Ireland the hard way is not bringing in a finance controller or a bookkeeper soon enough. The algorithms we mentioned, the vad of my experience, like we're all facing this. We don't get any sort of rich engagement data from these third party networks. And so building a first party database is existential. It's our ability to even do B2B marketing in 2024. All four of those headwinds are things that really set us up well for HubSpot and others with a more relational future.

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