100 PROOF Live: Moonbirds Mythics Launch + Michael Bouhanna
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The Challenges of Unbogging New and Traditional Clients Into NFTs
I think it's very challenging for us to unbog new and traditional clients into NFTs. When we talk about like 500k plus works on the lower value like Veramond now for example the sale we have next week. It's a perfect project to actually pitch our traditional clients. They are very familiar with the artist already and it's a lower investment, it's aLower span for them and an easy jump in. So that's one of the main challenges so we are working on making the world experience from the discovering of the arts to bring it be way more like finite and traditional for them.
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