5min chapter

In Systems We Trust cover image

67 - Empowering Teams with Technology, Process and Habits with Gray MacKenzie (ZenPilot)

In Systems We Trust

CHAPTER

How Guava Box Helped Us Grow Our Business

We built a platform called do inbound software. We were playing catch up with the other tools that were out there, and as we remember us on a raising $70 million, what are we doing here? We're pouring all this profit from our agency and pretty much everything that we're making here back into the software product for an industry that's extremely tech-forward agencies or they want to be on the cutting edge of whatever's out there. And then I wound up driving more revenue, obviously than software side, which makes sense, but was taking up 10, 15% of our time,. The software came, um, pretty hard. It felt like we could bring a lot of value

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