David Cost - VP of Digital and eCommerce at Rainbow Apparel Co
The Marketing Playbook with Mark Friedman
00:00
Navigating Marketing Complexity: The Shift Towards Consolidation
This chapter delves into the challenges marketers encounter in achieving effective results within an increasingly complex industry landscape. It highlights the trend toward vendor consolidation and the need for more centralized solutions in marketing communication, emphasizing the shift away from traditional Customer Data Platforms.
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