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The Lip Bar (TLB): Melissa Butler (2020)
How I Built This with Guy Raz
The Importance of Being a World-Recognized Brand
I mean, can you imagine, do you think you can grow to, you know, at scale to become a huge brand independently? Or do you think eventually like other cosmetics brands like Benefit or Revlon that were eventually became huge would have to be purchased or partnered with a bigger company. If it meant that you would become ubiquitous everywhere around the world and airports and duty free shops and so on,. Yeah, I mean, I think if we had the opportunity to really become like this world-renowned brand, then I think that that would be the perfect way to like submit the legacy," she says.
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