The best book for entrepreneurs to read is the origin and evolution of new businesses. And certainly where they get their ideas is very much this kind of creative combination. There must be thousands of combinatorial ideas that they're in there. The people who thought of them thought were the greatest things in sliced bread and just turned out to be wrong.
William Duggan, professor of management at Columbia Business School at Columbia University, talks about his latest book, Strategic Intuition. Duggan critiques traditional methods of strategy and planning and suggests that the opportunism and adaptability are more productive detailed plans. He also discusses the nature of intuition and creativity along with insights into how the brain works to better understand problem-solving.