A lot of people are usually not in front of their computers when they are listening to a podcast. So your first up problem is how do I make it seamless for people to sign up and it doesn't require their hands? That might be one way to, but yeah. OK, and what's another reason why they don't have signups? Is that your biggest reason? Yeah. And then the other is, you know, what is the incentive? And it's like, well, I get the podcast. Why would I sign up?"