2min chapter

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#289 Brunello Cucinelli

Founders

CHAPTER

I Saw My Dad Cry for the First Time, Right?

Brunello says his grandfather taught him that humans are capable of adapting to even the worst circumstances. His family was organized like a small peaceful army, he writes. Great things just like a great harvest takes time and you cannot plant a seed today and expect it to be full grown tomorrow. Postponing the reward increases its appreciation in our culture of impatience.

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