Why That Worked  – Presented by StoryBrand.ai cover image

#22: Seizing the Moment—Lessons from Nike’s Viral Scheffler Ad

Why That Worked – Presented by StoryBrand.ai

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Exploring Provocative Branding Strategies and Communication

This chapter explores Nike's provocative advertising strategies and their success in generating organic social media engagement. It contrasts Nike's approach with Skechers, focusing on how branding clarity influences public perception and includes a tool for effective message articulation.

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