Exploring Limitations of the Scientific Method in Direct Marketing

In today’s episode, we continue our conversation with Rory Sutherland, UK Vice Chairman of Ogilvy, where he discusses how our decision making, especially as consumers, while often appearing irrational, is actually the result of us deploying heuristics that have served us well in situations of low trust or when we don't have all the information.

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• Brady Heywood website

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.