The 6 Principles of Influence with Brian Ahearn, CPCU, CTM, CPT®, CMCT®
Negotiate Anything
00:00
The Six Principles That We Talk About
The six principles of influence that robert chaldidi popularized in his book, influence science and practice. People prefer to say yes to those they know and like because it's easier than doing something social with somebody you don't know or maybe don't like. We defer to people we see as having superior wisdom or knowledge when making a sion. And scarcity alerts us to the reality that when we perceive that something is rare or may be going away, we tend to want it more.
Play episode from 04:19
Transcript
