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TMHS 640: The Shocking Way Your Brain Interprets Food as Information

The Model Health Show

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The Dorito Effect

The Dorito effect is fascinating in of itself, but this big shift took place around the time that the Dorito was invented. The original Doritos bombed. But what happened next is really interesting. For the first time in the history of our species, we could make a piece of fried corn meal have same savory depth as a taco. And you put one in your mouth and you want to keep eating it? Carbs are all a little bit frightened right now because we're talking about something on the surface which isn't real.

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