Run the Numbers cover image

Monetizing Community Engagement: The Business of Fitness with Strava CFO Lily Yang

Run the Numbers

00:00

Understanding User Engagement Metrics

This chapter analyzes how user activity is defined and measured on digital platforms, with a focus on Strava's tracking methods for engagement. It explores key metrics like New User Retention Rate and highlights strategies for maximizing user retention through community dynamics and seasonal behavior patterns.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app