S03.EP02 - Building Legendary Brands with Storytelling w/ Gair Maxwell
JUST Branding
Don't Mess With Texas
Don't mess with texas was a narrative they used for an anti littering campaign in the state of texas back in ten 86. And it's still going to this day well, so it's got longevity. They used iconic texans like willie nelson and warren moon and the dallas cowboys,. Later matthew mc conna hay and george straight a were also part of the campaign. You go into any airport in texas, or any souvenir shop, you're going to see the tea shirts, mugs, all around don’t mess with texa. So that's what i mean by a tribal narrative. To close the loop on that
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