Vertical Integration

The deal is a test case to try and push the, you know, really kind of move the flag post. It's not direct competition, it's rather it's taking a product away from your competitors. The development environment has moved to the cloud. Why are they doing this? You should come at this from games. They have lost the development environment completely. And then so what they did sort of in the last 10, 15 years is pivot to cloud.