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The Marketing Strategy that grew a Personal Injury Law Firm by $178,494,704

Perpetual Traffic

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Optimizing Ads through Offline Conversions

In this chapter, they discuss the process of optimizing ads through offline conversions with the aim of tracking signed cases for a personal injury law firm. They highlight the importance of setting up a solid foundation for tracking and working closely with a development team. They also mention the effectiveness of this strategy for other industries, such as the lawn care space, and the seamless integration with Salesforce's CRM for Google ads.

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