Brave New Work 26. Ready For Anything: Innovation
At Work with The Ready
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Innovation Amidst Uncertainty
This chapter explores the vital role of innovation within organizations, highlighting its necessity in all business areas rather than just R&D. It emphasizes the importance of adapting to constraints and leveraging them as opportunities for creativity during challenging times, such as the ongoing pandemic. By discussing the balance between fear and innovation, the chapter encourages a mindset shift that fosters effective problem-solving and meaningful progress.
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