2min chapter

People I (Mostly) Admire cover image

34. Maya Shankar Is Changing People’s Behavior — and Her Own

People I (Mostly) Admire

CHAPTER

The Limitations of Behavior Science

Behavior a economics isn't that powerful in a lot of contact, says Steve Boulden. He was working on lifting barriers for people who wanted to sign up or take action but weren't doing so because they didn't have access to clear information. The scale of the government is what boed his enthusiasm and made him want to work with them more.

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