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287 Product-Led Growth is Product Management

This is Product Management

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Is Your Leadership Really Interested in Growth?

The first thing is to identify whether your leadership cares about growth in revenue or growth in customers, users. Then you want to find where the biggest friction points that are preventing that growth in revenue. The other piece of it is like, how do we create new offerings to go after new markets to grow our total address fell markets? I'll just take the sales first example. Whend i sales forc started as a sales force automation tool for salespeople,. primarily. It's much harder to address a problem that your leadership doesn't think that they have than to go after the problems and the goals that your leadership is already thinking about.

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