Sparking Intrapreneurship with Alma Derricks
APQC Podcasts
00:00
The Importance of Setting a Tone With Your Team
When she was at CERC, Elma had to set a tone with the group that it was safe to brainstorm wildly. "I'm not afraid of putting a bad idea on the table and getting the first one out there so you can skewer it or doing the straw man thing" She says people who are just running the business don't get rewarded for their creative ideas.
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