How Do You Measure Success of Different Markets?

How do you measure success of that? Like, what's the yard stick that you're using? Yets really it's such a fantastic point, because what you find is, for example, one a out biggest markets is australia. But the asia markets are under quite a lot of competition. And so they have this friction where you've got pious, performing markets versus cuing markets that have really high competition. A and i would say we're still, i'm still really trying to work through because one of the things i've noticed is we switch market priorities quite off them. We're still trying to come up with a really objective way for how do we assess the markets