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The Promise and Peril of Vaping, Part 2: The Story of Juul

The Daily

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Financial Fortunes and Emerging Health Crises

This chapter delves into Altria's massive $13 billion investment in Juul, which not only enriched its founders but also solidified Juul's market dominance. However, the financial success is overshadowed by regulatory hurdles and alarming health concerns linked to vaping among young users.

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