What an Academy Director Does Daily

Check out Duktig Brand here: https://www.duktigbrand.com/ MSC Analysis Course (USE CODE: MSCTACTICAL) https://www.modernsoccercoach.com/challenge-page/ecourseanalysis Per Mertesacker joins Gary for a deep dive into youth development, leadership, and the Strong Young Gunners philosophy that drives Arsenal’s world-class academy. In this conversation, Per explains how football teaches life, why character is the foundation of performance, and how Arsenal balances high challenge with high care across every age group. From the purity of the foundation phase to creating adaptable modern players, he shares a transparent look at what it takes to build people and players capable of thriving in any environment. We also explore the four-pillar framework used inside the academy, the importance of lifelong learning for both staff and players, and the reality that less than one percent will make it as professionals. Per’s perspective is a masterclass for coaches, leaders, and anyone working in player development. Topics include: • Person-first development and daily standards • Strong Young Gunners philosophy • Balancing challenge and care • Foundation phase environment • Creativity, super strengths, and modern player profiles • Staff development and coaching pathways • Managing expectations with parents • Preparing young people for life beyond football • The future of coaching and youth environments