361: How a Broke College Grad Built a $1 Billion Salad Chain by Making Healthy Food "Craveable" | Nicolas Jammet
The Genius Life
Evolution of the Coffee Industry and Making Healthy Food Mainstream
This chapter explores the transformation of the coffee industry with Starbucks and the impact it had on the coffee experience. It also touches on the mainstream appeal of healthy food and Sweetgreen's original menu offerings.
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