
Ikea teams up with Best Buy, Claire's Chapter 11 and how ChatGPT is upending the customer journey
The Modern Retail Podcast
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AI Shopping Revolution
This chapter explores the potential impact of an upcoming checkout function in ChatGPT, which may transform the AI into a powerful affiliate marketing tool. It examines the evolving dynamics of consumer behavior influenced by AI and social media, highlighting a shift towards instant, AI-generated product insights. Additionally, it discusses how brands are adapting to these changes while facing challenges around customer engagement and effective sizing recommendations.
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