Podcast Creators at Brands - Episode 225

Brief, K.S.A.N.I.F. invites you to join him on his podcast and become a subscriber or listener. "This is breath of fresh air in the world of everything being so transactional," he says. Check out Tom's other work at brands and connect with him on social media.

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In this episode I'm interviewed by Tom Boyd for his show Creators Are Brands. It's packed with gems! Description from Creators are Brands:

In a world where everyone is telling us to speed up, we talk about intentionally slowing down to create more of what you love, how to create your own algorithm, we talk about her integrated holistic way of working with sponsors (that i encourage you to borrow), why she stopped selling courses even though they were bringing in crazy money, how to re-frame feelings of jealousy or comparison of other creators, why she’s quitting being an influencer, and stay to the very end and she shares a strategy for connecting with your audience through every digital thing you make.

We discuss:

Rethinking content creator business

Building a sustainable brand on social media

Finding meaning and longevity in digital self-expression

Relationships over transactions

Social media as a stepping stone on the way of remembering who you are

The metrics that actually matter

Trusting the content you’re “meant to” share over logical strategy

How to reframe comparison on social media

Allowing social media to be a mirror of places you are meant to grow

Redefining success

Seeing triggers as opportunities for growth