AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Hidden Utility of Unusual Purchases
There's a framework we use here called retrust and it stands for being remarkable, experiential, transparent, using reciprocity. Utility is the you, social status and timeliness. Of the seven variables in this construct, six of them are experiential and one of them utilitarian. So every product or service should have the utilitarian aspect to it.