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E098: The LTV Trap: Escape Your Broken Business Model

OPERATORS

CHAPTER

Networking and Lifetime Value in E-Commerce

This chapter explores the significance of networking in business decisions, illustrated by a $150,000 insight gained through social media connections. It also emphasizes the need for a nuanced understanding of Lifetime Value (LTV) in e-commerce, particularly in adapting to changing market conditions and focusing on actionable short-term metrics.

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