Tough Love, Rituals, and Player-Led Culture

The NCAA tournament is underway and University of Houston men's basketball coach Kelvin Sampson has the No.1 seed Cougars ready for a run. In 33 seasons as a head coach, Sampson has established himself as a program builder who wins at every level. He has been named National Coach of the Year six times and is a leading candidate to win this year's award. He has won more than 700 games in his career and is one of only 16 coaches in NCAA history to lead multiple schools to the Final Four. In nine seasons at Houston, Sampson has led the Cougars to five NCAA tournaments and six conference titles. On this episode, we talk about building a strong culture, coaching your team to manage pressure, and sustaining success.