Are They Measuring Page Experiences?

Lincoln: I think for me, what actually stood out was the exact match domain one because they've been always saying that didn't work. For us, I think we're differentiating via the YouTube videos right now. But if you go like best gutter cleaners, a lot of the local searches are like best guttering cleaner Austin or whatever. They still have to figure out how to differentiate brand over keyword and it's just easy to do with Dr Mary Haynes.