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Webber on Entrepreneurship in the Energy Transition
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The Importance of Storytelling in Energy Transition
I think getting the message out is a little challenge we all face because energy transition is one of the biggest stories around what is bigger than climate change in the energy transition. And so by putting into story form, narrative form, having these anecdotes and these historical nuggets, it's more useful for people to get more people on board with energy is important. It's cross cutting. Energy is changing. And this is very exciting. The books are a way to do that. And I've got other book projects I'm working on and power trip. There's more landmines in the language we have to watch out for. But I wonder if it's becoming harder actually to communicate that narrative
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