When my book came out, the number one review is this person who just obviously didn't read the book. So it was obviously somebody with an axe to grind. Listen, i fire people. I beat people, competitors all the time as an investor. And i'm a loud mouth, and, you know, i've destroyed people on twitter with, you know, whatever, t each stream. So i guess i'm going to get a little bit of blowback. They forget about trying to increase your ranking. Decreasing competitors ranking would be actually more effective. How do you defend yourself against that? Because you could have a competitor, have people buy the cork scrw and give...