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183: Cool Californian Cruisers: the story of Electra Bikes with CEO Kevin Cox

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The Demand for Fleets of Size

I think the demand is, is there, it just hasn't been quite uncovered yet. I believe people want to find a better way to move themselves around cities together from point A to point B that's five and 10 K distances. It's just not always readily available from there's too many blockades now. We started working with Google up in the Bay Area because that was their victim, like we're out of parking spaces. Right? And so we work with them on, you know, mass fleets of bikes. Do you see e-bikes being used as an employee perk provided similar to what they would get as like a public transport subsidy, or like a thing)? Yes.

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