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Shopify Growth Strategy 2024 - 10x Your Sales By Nailing 3 Simple Things

Winning With Shopify

CHAPTER

Navigating Advertising Attribution Challenges for Profit Maximization

This chapter explores the complexities of attribution modeling in advertising and its pivotal role in driving brand profitability. It offers practical strategies for brands to effectively allocate advertising budgets by consolidating all related costs for better performance analysis.

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