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How Mixing MTR & STR Can Hurt Your Revenue
STRonomics
The Importance of Annualized Revenue
You should always be looking at your annualized revenue. I think too many people stress out, Oh my God, I need to sell my property. What do I do? You know, I'm down 48% in January and February. Well, if you look at it over the longer term, you have time to make that up. And honestly, the time to make it up is during peak season. It's not during the slower seasons, right? You need to think more about volume and maximizing ADR at lower rates. That is a strategy that is dependent upon peak and market, but also your property demand,. The question becomes if you're in STR and you have a pro a
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