The User Research Strategist: UXR | Impact | Career  cover image

Episode 26: Conducting user research with limited access to customers

The User Research Strategist: UXR | Impact | Career

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How to Recruit Customers Outside of Your Customer Base

The last thing you want is to build products based on one or two people because it's just simply not going to help you in the long term. So try to continuously reach out to people, of course, unless they tell you, please leave me alone,. Try to continue to diversify your studies as much as you can across these 20 customers. And then finally, the whole no access to end users, I struggled with this a lot too and might be to see role, what I had to do was forge really great relationships with B2B customers.

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