Why it might be a rough summer for digital advertising
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The Future of Programmatic Advertising
There are things in these laws that require, for example, contractual privity across the ecosystem. So if you're engaging in programmatic advertising, getting contractual privity with everyone you might share data with is a near impossibility. IAB has introduced a solution for this, but I don't think it's gotten, you know, full widespread adoption yet. The opt in for sensitive information before targeting on precise geolocation or targeting on demographics or health information also starting to bubble up.
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