The Importance of Segmentation in Enterprise Sales

Low touch definitely doesn't mean no touch, I guess. Like there's still inputs from Alaskian side to sort of keep this sort of virtuous flywheel. Absolutely. You know, we're I think what we've done a really good job of is being really thoughtful about segmentation because if you're an enterprise customer that has more complexity or potentially more value to us, it's worth it for us to have a team that can help steer you in the right direction and answer your complicated set of questions. But you know, we add 5,000 new customers a quarter, like net new customers.