Assassin's Creed: A Billion Dollar Franchise

"I think it's interesting that they're experimenting with a smaller title given that the larger ones Origins Odyssey and Valhalla is what's driven the series to becoming like a billion dollar franchise for the first time" "They said when I went to the kind of corporate event last September they were talking about how they want at least three of their franchises to become billion dollar franchises. Assassin's Creed is clearly the one they're going heavy on first time"