The Importance of Early Models in Product Design

Early models are deliberately d so we don't take any offence when we pull it apart. The use experience can be very high fidelity and important in product design, but u x should literally be thrown away. We've had a lot of conversations internally about the importance of lopi and hipi work. And typpically, we go hypi very quickly, because we want to validate. But when you're in that more exploratory and strategic phase of a project, you want to be really as loofi means insightful but fast....