The CX Leader Podcast | A resource for customer experience leaders cover image

Take the Transaction Out Of the Interaction

The CX Leader Podcast | A resource for customer experience leaders

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Enhancing Digital Experience Through Data Analysis

This chapter explores the importance of data analysis in improving the digital customer experience by using techniques like heat mapping and tracking user behavior. It illustrates how understanding customer frustrations can drive both small tweaks and major redesigns to optimize online interactions.

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