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The business of snowboarding (in the ‘90s) with Justin Jackson

Open Threads

CHAPTER

The Real Deal, Right?

The shop was called the real deal. I've written about quite a bit about, you know, the mistakes we made. We just ignored that, that natural momentum and thought that people would care about like ideology, like shop local. But people actually don't give a shit about that stuff. It's crazy just to think how many this is so down tolike just stores and restaurants and retail shops there are in the world.

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