2min chapter

2Bobs—with David C. Baker and Blair Enns cover image

10 Reasons a Buyer Might Want Your Firm

2Bobs—with David C. Baker and Blair Enns

CHAPTER

The Importance of Intellectual Property in Firm Valuation

This chapter explores the critical role of intellectual property in firm sales, emphasizing the need for proper development and protection. It also highlights the practice of licensing valuable IP through separate legal entities while cautioning sellers against overestimating its worth.

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