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EP 395: Self Help, LLC: Instagram, the Algorithm, and Personality Types with Steph Barron Hall from Nine Types Co

What Works

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Personality Typing Is Changing the Way We Do Business

I think the algorithm, now we see it as something that likes personality stuff. And again, because Instagram has said, we want saves and we want shares,. Well, sharing a graphic to your stories that tells people, here's a blueprint of how to talk with me, people love that. I think that's why it's very algorithm friendly, whereas things like photos are not gonna get shared in the same exact way. But corporations and entrepreneurs are also paying big bucks to learn more about their teams. Personality types are certainly having an algorithmic moment.

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