Spotify’s podcast boom, Amazon checks out JCPenny, Kara loves TikTok and a prediction on Shopify
Pivot
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Spotify's Podcasting Power Play
This chapter explores Spotify's podcasting strategy amid a major licensing deal with a prominent creator and its implications on the business model. It highlights the challenges for creators transitioning from platforms like YouTube and the race among tech giants to secure top podcasting talent. Additionally, the chapter delves into the emotional engagement of podcasts and the evolving landscape of the podcasting industry.
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Transcript
