How Gymshark built a unicorn with influencers - Noel Mack
Uncensored CMO
00:00
The Impact of Influencers in Gymshark's Success
The chapter discusses the essential role of influencers in Gymshark's growth, emphasizing the co-creation of value with the audience and showcasing how influencers have driven product development and marketing strategies. It explores how influencers act as a feedback loop, provide valuable insights, and help democratize fitness knowledge through social media and the internet. Additionally, it highlights Gymshark's ethos of intelligent naivety and innovative approaches that have contributed to their achievements in the industry.
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