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Tempur-Pedic: Bobby Trussell (2018)
How I Built This with Guy Raz
How Much Did You Retain From Your Investors?
The company started out selling pillows, then moved on to mattresses. The mattress was designed for the u.S., and sold through a chain of stores in texas. They were able to ccustomize the products so they could appeal to the u.S. market. And eventually found success with direct response media like New York City's new yorker magazine....
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